This post checks out how the media landscape has evolved over the past few years.
The rise of internet content has entirely changed what is suggested by the term mass media. In the past, mass media adhered to a hierarchical arrangement, using a top-down media design. Generally, a small group of professionals, such as newspaper publishers or journalists, who would produce material for large audiences who mostly just consumed it. Nevertheless, at present, with the aid of the internet, the face of media has seen significant change, making the usage and ease of access of media a lot more open and interactive. With access to popular social media platforms, new media examples are revealing that individuals can here produce and share their own content, just as quickly as they can absorb it. Social media has enabled anybody to contribute to public conversations, instead of just the major media firms and so as a result, mass media is no longer controlled by a couple of big voices. Instead, it is spread out across millions of user narratives worldwide.
In the online media landscape, what we see on the internet is mostly elected by algorithms which are formed by our online behaviours. Each social media platform utilizes its own automated system to reveal new material and recommend product that will interest the user. The types of media content examples that will be revealed to a user is created to keep individuals engaged. The algorithms are designed to keep individuals stimulated by recommending and promoting videos that are relevant, trendy or contestable among other users. While this level of personalisation can be practical, it can confine the areas of media that people are subjected to, creating more division and prejudice amongst users around social issues. Those who are associated with media development, such as the founder of the fund that has stakes in Sky, for example, would acknowledge the effect of social media websites in sharing new stories. Likewise, the chairman of the company that owns NBCUniversal would recognise the impacts of user created material in the media landscape.
In today day, online platforms have made it significantly much easier for everybody to develop and share content. Formerly, developing content for a wide audience required access to a collection of crucial resources and funding. Presently, with using mobile phones and typical digital innovations, digital media content examples such as short form videos, website posts and podcasts can be quickly created with just a couple of standard devices, along with reaching a huge audience, very rapidly. This has opened the door for more diverse voices, specifically those who were formerly overlooked by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social networking platforms, implying that social media has created a place for underrepresented neighborhoods to share their stories.